Georgia Cancer Specialists to Launch Athens Ad Campaign

Saturday, March 8th, 2008

“Your Breast Cancer Answer” Campaign Will Announce Office’s First-Class Services Through Print, Outdoor, and Radio Outlets in Athens-Clarke County

Georgia Cancer Specialists (GCS)—the largest private oncology/hematology practice in the Southeast—will publicize its state-of-the-art cancer services through a comprehensive ad campaign targeting Athens-Clarke County and outlying areas.

The campaign, which will feature GCS Athens physicians Dr. Richard Loyd and Dr. Deborah Sculco in print, outdoor, and radio outlets, will announce the GCS Athens office as offering “Your Breast Cancer Answer” and having the only female oncologist in the county.

“We think its important for Athens and all of northeast Georgia to know that first-class breast cancer care is available in the area,” said Dr. Bruce Feinberg, GCS President and CEO.

“We’re proud to be ‘Your Breast Cancer Answer,’’ said Deborah Sculco, who practices at the GCS Athens office and specializes in women’s health and breast care treatment.

Dr. Richard Loyd, who practices with Dr. Sculco at the GCS Athens and Lake Oconee offices, said the campaign’s message will “reinforce GCS’s special commitment to providing women’s health services and comprehensive breast cancer care to women in the area.”

The “Your Breast Cancer Answer” campaign will include the following:

  • Print ads in the Athens Banner-Herald
  • Spots on WGMG “Magic” 102.1 FM
  • Billboard ad on Hwy. 316, 10 miles outside of Athens

GCS is an in-network provider of Blue Cross Blue Shield of Georgia, and accepts Medicare and most insurance. For appointments, patients may call GCS toll-free at 866-404-9991.

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